What Does Color Do to Your Customer?

We all are aware that color affects our purchases, but how much does it affect it? Here are some facts about the effect of color on consumers, and some other purchasing facts:

Facts About Consumers:

  1. 85% of shoppers point to color as a primary reason they buy a particular product.
  2. Color increases brand recognition by 80%. Brand recognition links directly to consumer confidence.
  3. 42% of shoppers base their opinion of a website on the overall design alone.
  4. 52% of shoppers didn’t return to a website because of the overall aesthetic.
  5. 64% of online shoppers didn’t purchase an item(s) because the website was too slow.
  6. Amazon.com found that for every 100 milliseconds of load time, there was a 1% decrease in sales.
  7. 52% of consumers are more likely to enter a store if there is a sale sign in the window.
  8. 60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.

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Color purchases info

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